Est. 2015 · Merged October 2025 · Dar es Salaam, Tanzania
The Intelligence Behind Africa's Next Great Enterprises
Vela Africa Group is a business intelligence and enterprise development group — born from a decade of combined expertise — built to help African organizations launch, grow, and scale with structure, data, and disciplined execution.
Vela Africa Group did not start in a boardroom. It started in the field — with three separate companies, each spending years solving real problems for African businesses in advisory, marketing, and logistics.
By October 2025, after a decade of combined operational experience, these three firms merged to form Vela Africa Group Company Limited — a single, coordinated enterprise development group with seven specialized divisions and a shared mission.
The name Vela means sail. A sail does not fight the wind — it reads it, captures it, and converts it into forward motion. That is how we work with every client: reading your environment, building your structure, and driving you forward.
Today, Vela is more than a consultancy. It is a complete ecosystem — where strategy, data, media, systems, and logistics are connected, intelligent, and always moving.
How We Got Here
2015
First company launches — operational and corporate advisory. Begins serving Tanzanian businesses and public institutions with structured financial consulting.
2018
Second company established — marketing, brand development & business development. Client base expands across private sector firms, media, and growing SMEs.
2024
Third company enters operations — logistics and trading. Regional supply chain capabilities, procurement, and cargo operations added to the portfolio.
Official Merger
October 2025
The three companies formally merge to create Vela Africa Group Company Limited. Seven integrated divisions. One vision. A decade of experience, unified.
Our Divisions
Seven nodes. One ecosystem.
Each Vela division operates as a semi-autonomous unit with its own leadership and accountability. Together they form an integrated value chain — so clients receive end-to-end support without fragmented vendors.
Research, analytics, AI intelligence & performance dashboards.
Explore Vela Data →
Vela Media
Brand strategy, digital marketing, PR & sales enablement.
Explore Vela Media →
Vela Studio
Video production, photography, post-production & equipment rental.
Explore Vela Studio →
Vela Trading & Logistics
Cross-border cargo, freight & fleet — plus commodity trading, tendering, procurement & contract supervision across East, Central & Southern Africa.
Explore Vela Trading & Logistics →
Vela Systems
ERP, automation, AI tools, custom dashboards & software development.
Explore Vela Systems →
Vela Training
HR consulting, corporate training & capacity building programs.
Explore Vela Training →
Why Work With Us
We don't just advise. We build and deliver.
What separates Vela from a typical consultancy is our execution culture — we have the assets, talent, systems, and networks to see strategy through to measurable results.
AI & data-first thinking
Every division embeds analytics and AI tools — from how we research markets to how we track and report results for clients.
End-to-end ecosystem
From company registration to brand launch, ERP systems to logistics — clients access the full value chain without leaving our ecosystem.
Built for African realities
We understand local policy environments, informal systems, investor expectations, and the cultural nuance that drives business in Tanzania and beyond.
Proven track record
Over a decade of delivering results across private sector firms, government institutions, NGOs, and startups across 6+ industries.
Strategic fit for any client
Whether you are a startup, a corporate, a donor organization, or a government agency — we know how to structure and support your vision.
Integrity-led execution
Our commitments are documented, tracked, and delivered. We hold every engagement to a high standard of precision, transparency, and accountability.
Our Clients
Trusted by businesses, institutions & innovators.
We have served clients across food, manufacturing, financial services, education, health, media, and beyond.
Our Team
Leadership that executes.
Our directors and department heads bring together expertise in finance, technology, operations, media, and enterprise development.
Where Capital Meets Clarity.Corporate Finance, Investment Advisory & Business Development
Vela Advisory & Ventures helps businesses, investors, and institutions make confident decisions — through structured financial advisory, M&A support, investment readiness, and venture development grounded in intelligence and disciplined execution.
We turn complex financial realities into structured decisions. Every engagement is grounded in analysis, not assumption.
Corporate Finance Advisory
We design financial structures that support growth, stability, and long-term profitability. From capital structuring to financial planning, we align your finances with your strategic objectives.
Investment Advisory
Structured guidance on where and how to invest for sustainable, risk-adjusted returns. We evaluate opportunities, model scenarios, and help you invest with confidence.
M&A — Deal Structuring
We structure mergers, acquisitions, and strategic partnerships that make sense commercially and financially. We protect your interests at every stage of the transaction lifecycle.
M&A — Transactional Advisory
End-to-end transaction management — due diligence, negotiation support, financial modeling, and closing coordination. We see deals through from first conversation to final signature.
Business Valuation
Determine the true value of your business for investment decisions, sale, restructuring, or dispute resolution. We apply internationally recognized valuation methodologies with Tanzanian market context.
Enterprise Risk Management
Build systems that identify, monitor, and manage business risks before they become crises. We design internal control frameworks and risk registers that give leadership clear visibility.
Internal Audit & Operational Review
Improve efficiency, strengthen internal controls, and eliminate operational gaps. Our team provides independent, structured reviews that improve performance and reduce operational leakage.
Tax Advisory & Compliance
Ensure compliance, reduce tax risk, and manage your obligations effectively. We have deep expertise in the oil & petroleum sector and across multi-sector businesses operating in Tanzania.
Local Investment Ecosystem Development
We support governments, development institutions, and private sector players in designing investment-ready ecosystems that attract capital and enable sustainable, structured economic growth.
Advisory
Corporate Finance
Ventures
TRA Compliance Services
Filing your annual return to TRA? We handle it all.
Our qualified CPA(T) and actuarial team prepares, audits, and files your annual returns — and provides expert tax advisory to reduce your tax burden and exposure.
Annual Return Filing
Business Audit Services
Full audit for TRA annual return filing
Financial statements preparation and review
Audit report compliant with Tanzanian standards
Direct liaison with TRA documentation process
Submission support and follow-up
Tax Advisory
Tax Advisory Services
Full tax compliance review and advisory
TRA obligation structuring and management
Tax risk assessment and exposure reduction
Specialist expertise in oil & petroleum sector
Proactive planning to minimise tax burden legally
Our Team
Qualified. Experienced. Africa-grounded.
Our advisory team holds globally recognised certifications from the UK, USA, and Tanzania — combined with deep on-the-ground experience across Tanzanian markets and institutions.
CISI (UK)Chartered Institute for Securities & Investment, United Kingdom
FMVA®Financial Modeling & Valuation Analyst (CFI)
BIDA®Business Intelligence & Data Analyst (CFI)
CFECertified Fraud Examiner
ACPA (T)Associate Certified Public Accountant, Tanzania
DSE TraderLicensed Trader, Dar es Salaam Stock Exchange
How We Engage
Every engagement is scoped to your reality.
We don't believe in fixed menus for complex work. Every engagement begins with a consultation — where we understand your situation, define scope, and propose a structured approach. Pricing follows scope, not the other way around.
Advisory Engagements
Corporate Finance, M&A, Valuation & Risk
Complex advisory work is never one-size-fits-all. We scope each engagement individually — based on the nature of the transaction, business size, complexity, and timelines. Following an initial consultation, we deliver a detailed proposal with clear deliverables and a transparent fee structure.
Our compliance and setup services — including annual return audits, tax advisory, business registration, and TIC facilitation — are more defined in scope. We will provide a clear fee upon a brief discussion of your situation, business size, and timeline.
We never quote a number before understanding your situation. All fees are confirmed in a detailed proposal after the initial consultation.
Government fees are separate
BRELA, TRA, TIC, and all other statutory fees are billed transparently and separately — always disclosed before any payment is made.
Advance payment applies
All engagements require advance payment before work begins. For larger projects, milestone-based payment schedules are available.
Timelines vary by process
Advisory timelines are agreed in the proposal. Regulatory processes — TIC, BRELA, TRA — are subject to government schedules outside our control.
Confidentiality by default
All client information and engagements are treated with strict confidentiality. NDAs are available and standard for sensitive mandates.
Partnership over transaction
Our most enduring client relationships began as single projects. We build long-term partnerships as businesses grow and needs evolve.
Vela Ventures
From idea to investor-ready.
We help entrepreneurs, investors, and institutions register, structure, and launch businesses in Tanzania — with the documentation, licensing, and regulatory intelligence to move fast and move correctly.
Business Registration & Licensing
Company incorporation through BRELA, TRA registration, business licensing — handled completely and correctly the first time. We manage all documentation and follow-ups.
Project Write-Up
Professional business plans, concept notes, feasibility studies, and investor dossiers. We have written hundreds of projects across startups, SMEs, and large-scale investments — each built for its specific audience.
TIC Facilitation Application
Full support for securing Tanzania Investment Centre certification and accessing investment incentives. We navigate the regulatory process on your behalf from application to approval.
PPP Advisory
Public-Private Partnership advisory for government institutions, development agencies, and private investors. We structure, facilitate, and develop PPP frameworks that work in the Tanzanian regulatory and infrastructure context.
Setup Tiers
Right-sized for every venture.
Whether registering a first business or facilitating a foreign investment — we have a structured engagement that fits.
Basic Business Setup
Name registration, basic documentation, licensing guidance. For startups launching quickly.
Standard Setup & Compliance
Full company registration, licensing support, compliance guidance, and documentation. For structured SMEs.
Investor & TIC Facilitation
TIC application, investment documentation, regulatory alignment. For investors entering Tanzania.
Full Setup & Compliance Management
End-to-end multi-license setup, ongoing compliance advisory. For corporates and foreign investors.
Case Studies
Engagements that delivered results.
A selection of advisory, compliance, and development engagements across government, private sector, and institutional clients.
PPP Advisory — Infrastructure & Government
TANROADS Tanzania
Vela delivered structured PPP training workshops and advisory sessions for Tanzania's National Roads Agency. We developed practical PPP implementation frameworks aligned to Tanzania's regulatory environment and infrastructure investment priorities.
Outcome: Strengthened institutional capacity in PPP structuring, evaluation, and execution readiness across TANROADS leadership.
Tax Advisory — Oil & Energy Sector
Oil & Petroleum Industry Clients
We have provided tax advisory and compliance support to several clients in Tanzania's oil and petroleum sector — one of the most complex regulatory environments for tax management. Our advisory covers compliance structuring, obligation management, and TRA risk reduction.
Outcome: Clients operating with clear tax compliance structures, reduced regulatory exposure, and improved documentation for TRA engagements.
Project Development — Multi-Sector
Business Plans & Project Write-Ups
We have written business plans, feasibility studies, and investor dossiers for hundreds of ventures across retail, agriculture, hospitality, logistics, technology, and financial services. Each document is built for its audience — investor, lender, or regulator.
Outcome: Projects funded, businesses registered, and investment proposals accepted by local and international funders and institutions.
How we engage
Structured from first call to final report.
01
Initial Consultation
We understand your situation, objectives, and constraints before any scope is set.
02
Scope & Proposal
A detailed proposal with clear deliverables, timelines, and transparent indicative pricing.
03
Engagement & Analysis
Our advisory team works through the problem — with rigour, documentation, and regular updates.
Corporate Training · Capacity Building · Professional Development
Building the People Who Build Africa.
From boardrooms to frontlines — intelligence-led training that creates lasting, measurable capability.
Vela Training delivers corporate and institutional training programs across finance, data, leadership, sales, procurement, technology, and strategic management — with a track record of transforming how teams think, decide, and perform.
From national road authorities to motor vehicle companies, insurance firms to financial institutions — Vela Training has delivered measurable skills growth across Tanzania's leading organizations.
KW
KWM Motors
Automotive · Finance & HR
Full Microsoft Excel training program delivered to Finance and Human Resources departments, covering data management, reporting templates, and advanced analysis tools.
✦ Finance team reduced monthly reporting time by 60% using custom Excel dashboards built during training.
TR
TANROADS Tanzania
Government · Infrastructure
Delivered structured Public-Private Partnership (PPP) training workshops to TANROADS finance and project management teams, developing practical PPP implementation frameworks.
✦ Strengthened institutional capacity in PPP structuring, risk assessment, and execution readiness across departments.
IN
Insurance Sector Firms
Financial Services · Finance
Conducted targeted corporate finance and financial modelling training programs for insurance company professionals, covering actuarial concepts, financial statement analysis and capital planning.
✦ Participants gained confidence in financial decision-making and internal reporting with immediate workflow improvements.
Also Trained At
Swahili Financial Markets (SWAFIMA)HF MarketsKinondoni Municipal CouncilFirst Investment LimitedMika Meats LimitedSTEAM Generation LimitedElimu Tech NGO+ More organizations →
Training Programs
Seven categories. One standard of excellence.
Every program is practical-first, tools-equipped, and delivered with 30 days of post-training support.
01
Financial Modelling & Business Valuation
Build 3-statement financial models, conduct DCF valuations, run scenario analysis, and present investment decisions with confidence.
ExcelValuationDCF
Full financial model template + case study workbook
02
Corporate Finance
Financial statement analysis, capital structure, cost of capital, working capital management, and financial strategy for growing enterprises.
PPP structures, financial analysis, risk assessment, procurement processes, contract management, and value for money analysis for large-scale projects.
A structured annual training partnership — covering multiple departments, multiple programs, and continuous skill development across your organisation.
Professional training materialsVela Certificate of Completion30-day post-training supportReal case studies & toolsPricing upon consultation
What Participants Say
Results that speak for themselves.
★★★★★
"The Excel training transformed how our finance department works. Within a week, reports that used to take two days were done in two hours."
KW
Finance Department
KWM Motors · Excel & Reporting Training
★★★★★
"The PPP workshop gave our team a structured framework we didn't have before. We now approach infrastructure projects with far greater confidence and clarity."
TR
Finance & Projects Team
TANROADS Tanzania · PPP Training
★★★★★
"Vela's financial modelling training gave our analysts skills that typically take years to develop. The templates alone were worth more than the training fee."
FS
Senior Analyst
Financial Services Firm · Financial Modelling
Ready to build a smarter organisation?
Tell us your team's training needs, department size, and goals. We'll design a program built around your reality — and deliver results that last beyond the classroom.
Every service is delivered by certified analysts with real-world experience — not just academic credentials.
01 · CORE
📊
Data Analytics & Visualisation
We translate complex datasets into clear, decision-ready intelligence. From exploratory analysis and statistical modelling through to interactive dashboards and executive-ready visual reports — we make your data speak fluently to every audience, from boardrooms to field teams.
02
🔍
Market Research
Primary and secondary research across consumer behaviour, competitive landscapes, pricing, distribution channels, and market sizing. Designed for investors, product teams, and strategic planners.
03
📋
Data Collection Services
Field surveys, structured interviews, focus groups, digital form design, and data capture systems. We collect clean, structured, analysis-ready data — at scale.
04
📐
Feasibility Studies
Market viability, operational feasibility, financial projections, and risk assessment — structured reports that give investors and founders what they need to move forward with confidence.
05
🕵️
Mystery Shopping
Objective, structured assessment of customer-facing operations across banking, retail, hospitality, and services. Delivered by experienced evaluators with 7+ years in the field.
06
📈
Marketing Analytics
Campaign performance analysis, attribution modelling, audience segmentation, and ROI measurement. We tell you which marketing is working and what to cut.
07
📝
Survey Design
Instrument design, sampling methodology, pilot testing, and questionnaire optimisation — built to minimise bias and maximise response quality. Digital and field-ready formats.
08
📰
Market & Sector Reports
In-depth research publications covering Tanzanian and regional markets. Sector-specific intelligence for financial services, agriculture, real estate, energy, FMCG, and more.
09
🗄️
Data Warehousing & API Integration
Architecture design, data pipeline setup, warehouse management, and API integration — so your data infrastructure works as hard as your team does.
10
🛡️
Cyber Security Services
Vulnerability assessments, penetration testing, security audits, policy frameworks, and cyber risk advisory. Protecting organisations before the breach, not after.
11 · SPECIALIST
💼
Business Valuation & Financial Modelling
With 26+ completed valuations across sectors, our actuarially-trained analysts deliver rigorous business valuations, investment analysis, DCF models, and financial projections — for M&A, fundraising, litigation, or strategic planning. BIDA and FMVA certified.
Our Process
Intelligence delivered with rigour.
Every engagement follows a structured methodology — from brief to insight. No guesswork at any stage.
01
Brief & Scoping
Define the question
We work with you to translate a business challenge into a precise research or analytics brief — with clear scope, methodology, and deliverables defined upfront.
02
Data Collection
Gather clean, structured data
Primary field collection, secondary research, database queries, or API extraction — using rigorous sampling and instrument design to ensure data integrity.
03
Analysis & Modelling
Turn data into intelligence
Statistical analysis, financial modelling, actuarial methods, or machine learning — applied by certified analysts with hands-on sector experience.
04
Insight & Delivery
Clear. Actionable. Presentation-ready.
Executive summaries, interactive dashboards, detailed reports, and briefing sessions. Delivered in the format your decision-makers need.
vela-data · analytics-dashboard · q2-2025
Market Size
TZS 2.4B
↑ 18.3% YoY
Sample N
1,240
99% CI
Sectors
7
Covered
Revenue Distribution by Sector
Growth Trend — 12 Months
→ Analyst note: Q4 surge driven by financial services sector expansion in Dar es Salaam. Recommend deepening coverage in Mwanza corridor.
⚡Powered by Microsoft Power BI
Data Visualisation
Your data. Made visible.
We don't hand you a spreadsheet. We build interactive Power BI dashboards that let you explore your data, drill into what matters, and share intelligence across your organisation — in real time.
→Custom dashboard design & build
→Live data connections & auto-refresh
→Drill-through & interactive filtering
→Mobile-optimised report layouts
→Role-based access & sharing
→Training on reading & using dashboards
Market Research Intelligence · Tanzania FMCG Sector · Q1–Q2 2025
LAST REFRESH: 08:00 · AUTO
Market Size (TZS)
4.7B
↑ 23.4% YoY
Respondents Surveyed
2,140
99.1% CI · ±2.3%
Regions Covered
8
↑ 2 new regions
Brand Awareness
67%
↑ 11pts vs baseline
Market Share by Brand FMCG · Dar es Salaam
Brand A — 40%
Brand B — 24%
Brand C — 18%
Others — 18%
Consumer Sentiment Index By Region
Dar es Salaam
88
Arusha
74
Mwanza
69
Dodoma
61
Mbeya
55
Tanga
48
Purchase Volume Trend — 6 Months Units ('000s)
Jan
Feb
Mar
Apr
May
Jun
Geographic Reach
8 Regions · Tanzania
Business Valuation & Financial Analytics Dashboard
DCFA MODEL · FMVA CERTIFIED
Enterprise Value
TZS 2.1B
DCF Method
Revenue CAGR
18.7%
↑ 3.2pts vs prior
EBITDA Margin
34.2%
↑ Healthy
Debt/Equity Ratio
0.42
Within Threshold
5-Year Revenue Forecast (TZS M) DCF Model
Base Case
Bull Case
Bear Case
Cost Structure Breakdown
COGS — 36%
OpEx — 20%
EBITDA — 34%
Other — 10%
Key Ratio Benchmarking — Client vs Industry FY 2024
Connect Power BI directly to your CRM, ERP, Google Sheets, SQL databases, or APIs for real-time dashboard refresh — no manual exports.
🎛️
Interactive Filtering
Drill down by date, region, product, channel, or custom dimension. Every dashboard we build is click-through and explorable.
📱
Mobile-First Reports
Every dashboard is optimised for mobile viewing — so your team can access key metrics on the go, not just at a desktop.
🔐
Role-Based Access
Set permissions so each stakeholder sees only what they need — from C-suite summary views to analyst-level detail.
📤
Scheduled Reports
Auto-send PDF or PowerPoint snapshots of your dashboard to stakeholders on a daily, weekly, or monthly schedule.
🎓
Dashboard Training
We train your team to read, navigate, and interrogate the dashboards we build — so the intelligence stays inside your organisation.
The Analysts
Certified. Experienced. Battle-tested.
Every analyst holds professional certifications and brings real-world client experience — not just academic theory.
26+
Business Valuations
3
Years Securities Market
3
Years at Deloitte
10+
Years Oil & Logistics Finance
7+
Years Banking Mystery Shop
NK
Norbert Kimaryo
Lead Analyst · Valuation & Marketing Analytics
Actuarial scientist and lead valuation analyst with 16+ completed business valuations across sectors. Specialises in marketing analytics, financial modelling, and delivering client-facing insight that drives strategy.
Actuarial ScienceBIDAFMVA16+ Valuations
IC
Ibrahim Chambuso
Data Analyst · Securities & Training
Data analyst embedded in Tanzania's securities market for 3+ years, with 10+ business valuations completed. Ibrahim also trains organisations in data analysis — bringing both practitioner depth and pedagogical clarity.
Investment strategist and board-level advisor with hands-on experience in investment management, multiple business valuations, and high-stakes data analysis. Equally at home in a data room as in a boardroom.
BIDAFMVAInvestment MgmtBoard Advisor
MB
Maureen Bangu
Chief Financial Officer · Actuarial & Audit
Three years at Deloitte followed by work with Actuarial Risk and Consulting (ARC) Tanzania. Maureen brings the rigour of Big Four practice to every engagement — actuarially sound, audit-ready, and precision-first.
Actuarial ScienceBIDAFMVAACPA (T)Deloitte · ARC Tanzania
GL
Godfrey Lugoye
Director — Supply Chain & Logistics
Supply chain and logistics specialist with extensive experience across East African markets. Brings deep operational expertise in procurement, trade finance, and supply chain analytics to the Vela Data practice.
Supply ChainLogisticsTrade Finance
AM
Angelina Magembe
Lead Mystery Shopper · Banking Specialist
Over 7 years of mystery shopping experience with a focus on the banking and financial services sector. Angelina designs evaluation frameworks, trains field evaluators, and delivers assessments with the precision of someone who has seen how quality customer experience is made — and broken.
7+ Years BankingMystery Shopping Specialist
Sectors We Serve
Cross-industry intelligence.
Our analysts have direct experience in these sectors — not generic research capability, but applied practitioner knowledge.
🏦
Financial Services & Securities
🛢️
Oil, Gas & Energy
🏗️
Real Estate & Construction
🌾
Agriculture & Food Systems
🏪
Retail & FMCG
🚚
Logistics & Supply Chain
📡
Telecoms & Technology
🏥
Healthcare & Pharma
🎓
Education & NGOs
🏛️
Government & Public Sector
🏨
Hospitality & Tourism
⚙️
Manufacturing & Industry
What You Receive
Every deliverable. Built for decisions.
We don't deliver raw data dumps. Everything we produce is structured, interpreted, and ready for your next meeting.
📄 Executive Summary Report→
📊 Interactive Dashboard (Power BI / Tableau)→
💼 Business Valuation Report→
📐 Feasibility Study Document→
🗺️ Market & Sector Research Report→
🔍 Mystery Shopping Evaluation Report→
📝 Survey Instrument & Dataset→
📈 Marketing Analytics Report→
🛡️ Cyber Security Audit Report→
🗄️ Data Architecture Documentation→
🎓 Training Workshop & Certification→
🏢 Board-Ready Presentation Deck→
Sample Deliverable
Feasibility Study — Retail Expansion
Prepared for: [Client Name] · Sector: FMCG / Retail · Region: Dar es Salaam
Executive Summary & Key Findings
Market Sizing & Demand Analysis
Competitive Landscape Mapping
Regulatory & Operational Environment
5-Year Financial Projections (DCF Model)
Risk Register & Sensitivity Analysis
Go / No-Go Recommendation with Conditions
Appendix: Data Tables, Survey Instrument, Sources
Training Offering
Data Analysis Training — Corporate & Individual
Delivered by certified analysts with active practitioner experience.
Excel Advanced & Power Query
Python for Data Analysis
Power BI & Data Visualisation
Statistical Methods for Business
Financial Modelling Fundamentals
Survey Design & Research Methods
Mystery Shopping
See your business as your customer does.
Mystery shopping isn't surveillance — it's intelligence. We objectively evaluate what your team does when leadership isn't watching, so you can improve before it affects your bottom line.
7+
Years Banking Experience
360°
Evaluation Coverage
24h
Turnaround on Field Reports
100%
Anonymous. Objective.
What We Evaluate
🏦
Banking & Financial Services
Branch experience, teller service quality, loan officer interactions, KYC compliance, queue management, digital channel performance, and product knowledge.
Check-in/out quality, reservation handling, F&B service standards, staff attitude, facility compliance, and brand promise delivery.
📞
Call Centre & Digital
Response time, script adherence, resolution rate, tone, knowledge accuracy, and omnichannel consistency.
📋
Custom Scorecard Design
We design bespoke evaluation frameworks aligned to your service standards, brand values, and regulatory requirements.
Cyber Security
Protect what data builds.
Your data is only as valuable as it is secure. We help organisations identify vulnerabilities, establish security frameworks, and respond to threats before they become crises.
Most Common Attack Vectors — East Africa
Phishing & Social Engineering94%
Weak Credential / Access Control81%
Unpatched Systems & Software76%
Ransomware & Malware63%
Insider Threats48%
Our Cyber Services
Vulnerability Assessment
Systematic scanning and analysis of your systems, networks, and applications to identify exploitable weaknesses.
AUDIT
Penetration Testing
Controlled, ethical hacking to simulate real attack scenarios and expose weaknesses before adversaries do.
RED TEAM
Security Policy Framework
Development of information security policies, data governance frameworks, and access control procedures aligned to ISO 27001 and local regulations.
GOVERNANCE
Cyber Risk Advisory
Risk identification, prioritisation, and mitigation planning — translated into language that boards and management can act on.
ADVISORY
Staff Security Awareness Training
Phishing simulations, security awareness workshops, and best-practice training for entire organisations — not just the IT team.
TRAINING
Incident Response Planning
Playbooks, escalation protocols, and rehearsed response processes — so when an incident occurs, your team knows exactly what to do.
RESPONSE
Ready to make your data work harder?
Tell us your challenge. We'll tell you exactly how we'd approach it — and what you'd get at the end of it.
Vela Media is Tanzania's full-service creative marketing and business development agency. Strategy, brand, digital, PR, events, influencers — all under one roof, all on fire.
Every service is connected. Strategy informs brand. Brand informs content. Content drives sales. We see the full picture.
01🎯
Marketing Strategy & Consultation
We build go-to-market strategies grounded in data, market research, and customer insight — not guesswork. From brand positioning to growth roadmaps.
Go-to-MarketResearchPositioning
02🔥
Brand Identity Development
Logo design, visual systems, brand guidelines, stationery, packaging — we create brands that look like they mean business and feel impossible to ignore.
LogoVisual IdentityGuidelines
03📱
Digital Marketing
Social media management, paid ads, campaign execution, SEO strategy, and email marketing. We make every platform work harder for your brand.
Social MediaPaid AdsSEO
04📺
Media Buy & Monitoring
We plan, buy, and monitor media placements across all channels — TV spots, radio airtime, billboards, digital display, and print. We negotiate rates, track every placement, and report performance so every shilling is accountable.
TV SpotsRadioBillboardsDigitalPrintMonitoring
05📣
Public Relations
Media relations, press releases, crisis communication, and reputation management. We shape the narrative before someone else does.
Media RelationsCrisis CommsPress
06🎪
Event Planning & Management
Launch events, corporate activations, conferences, and brand experiences. We execute high-profile events that leave a lasting impression.
Launch EventsConferencesActivations
07⚡
Influencer Marketing
We connect brands with the right voices. From local micro-influencers to national celebrities — we manage the full campaign, not just the introduction.
CelebrityMicroCampaign Mgmt
08🤝
Sponsorship Management
From identifying the right sponsorship opportunity to managing the entire activation — we turn sponsorships into brand equity, not just logo placements.
TV ProgramsEventsSports
09💰
Sales Enablement
We build the tools, systems, and content your sales team needs to close. CRM strategy, sales decks, product sheets, and lead generation infrastructure.
CRMLead GenSales Collateral
10🎯
Brand Activations
On-ground activations that put your product directly in the hands of the right people. From sampling drives and street activations to experiential campaigns — we design, staff, and execute from end to end.
SamplingRoadshowsExperientialTrade Promos
Our Work
Brands we've built. Results we've driven.
Real brands. Real results. Across food, finance, construction, digital, hospitality, and media.
Campaign · Promotion · Digital
Mika Meats — Nunua Nyama kwa Masharti Yako
A flexible-payment meat campaign built on the promise of buying meat on your own terms. Creative direction, messaging and rollout across digital and on-ground.
Nyama kuanzia Tsh 2,000/=
Campaign · TVC · Brand
Walrus Wall Putty — Tujenge Pamoja
The Tujenge Pamoja (Let's Build Together) campaign for Walrus Wall Putty (Dongbo Building Material Company) — concept, creative direction and full TVC production, expanding market presence across Tanzania.
Tujenge Pamoja · National TVC
Campaign · Sales & Auctions
Mikalile Trading — Sales & Auctions
Promotional campaigns driving Mikalile Trading's sales and auction events — creative, content and a coordinated digital push to bring in buyers and move stock.
Sales & auction campaigns
Sponsorship · TV Integration
Mika Meats × Mkali wa Jiko
Identified, negotiated and fully activated Mika Meats' sponsorship of one of Tanzania's most-watched cooking shows — from talent negotiation to on-air brand integration.
Prime-time TV · National reach
Event Management · Digital
SWAFIMA — Swahili Financial Markets
Full event planning and management for a leading financial-markets education platform, with social media growth and community building across stocks, bonds, FX and crypto education.
Events managed · Community built
Tamulaini Meat & More
Digital Marketing · Brand Strategy
Tamulaini Meat & More
Digital marketing strategy and social media management for a premium BBQ restaurant and catering service in Dar es Salaam — content across food, events and lifestyle.
Restaurant & catering brand
We manage the full social media presence for these brands — strategy, content creation, posting, engagement, and analytics. These are their real profiles and real communities we've built.
Mika Meats Tanzania
@mikameatstz
Halal Butcher
Social MediaBrandTVC
Walrus Wall Putty
@walrus_wallputty
Building Materials
DigitalTVCBrand
Mikalile Trading
@mikaliletrading
Furniture & Trading
Social MediaContent
Swahili Financial Markets
@swafima_sfm
Financial Education
Social MediaEvents
Forex SPV
@forexspv
Investor Education
Social MediaContent
Tamulaini Meat & More
Tamulaini Meat & More
@tamulaini_meatandmore
Restaurant
Social MediaStrategy
Logo design, brand identities, product packaging, apparel, signage and environmental branding — built for businesses across food, health, beauty, fitness, construction, and professional services.
Logo & Identity Design
Brand Applications & Rollouts
Rio Dream Cakes — Packaging & Brand Suite
Honda — Genuine Engine Oil Packaging
Juice! by OreoDreamz — Bottle Labels
Gateway Energies — Company Profile
Skymak Design — Business Cards
Healthy Tanzania — Exhibition Booth
Muller Fitness — Team Polo
OneStop Salon — Branded Towels
OneStop Salon — Staff Apparel
OneStop Salon — Towel & Tag
OneStop Salon — Apron
Muller Fitness — Lifting Belt
Muller Fitness — Punching Bag
Muller Fitness — Gym Equipment
Elegant Designs — Brand Identity
CCCU — Office Signage
Herianne Toto Porridge — Packaging
Herianne Toto Porridge — Pack (Back)
Joanna Cakes — Wall Mural
AIA Builders — Building Signage
Viva Wood — Brand Mark
Viva Wood — Business Cards
Freshco Juice Bar — Cup Design
Dar Ceramica Centre — Showroom & Launch Branding
HQ showroom signage and grand-launch branding, plus the full Geita branch launch suite — billboards, roll-up banners, branded tents and on-site hoarding.
HQ Showroom Signage & Launch
Grand Launch — Setup
Launch Entrance
Launch — Interior
Launch Event Tents
Branded Event Tent
Geita — Billboard
Geita — Roll-up Banners
Geita — Branch Tent
Geita — Site Hoarding
More Showrooms, Signage & Events
Mikalile Trading
Showroom Branding
Mika Meats
Sabasaba (Maonyesho) — Tent Branding
Mikalile Trading
Sabasaba International Trade Fair
Swiss Taste Restaurant
Signage & Outdoor Branding
We design and develop websites that perform — from news platforms and NGO sites to corporate websites and e-commerce. Built for speed, mobile, and conversion.
Featured · Digital Transformation
Majira → TimesMajira
We transformed Majira, a traditional newspaper, into TimesMajira — an online TV channel and a digital newspaper, taking a legacy print brand fully online for a new generation of readers and viewers.
We don't just make introductions. We manage the full campaign — from talent selection and brief development to content approval, posting, and performance reporting.
Brother K
Entertainment · Lifestyle
Managed Campaign
Rapcha
Music · Youth Culture
Managed Campaign
+ More Talent
Micro & Macro Influencers
Network
Case Study
Sponsorship that became culture.
We identified, negotiated, and fully activated Mika Meats' sponsorship of Mkali wa Jiko — one of Tanzania's most-watched cooking shows.
Sponsorship Case
Mika Meats × Mkali wa Jiko
We managed the entire sponsorship lifecycle: from identifying the TV programme as a strategic fit, negotiating placement terms, developing brand integration within the show, and tracking audience impact. The result was sustained brand visibility among Mika Meats' exact target customer — home cooks and food buyers watching prime-time TV.
What We Deliver
Full Sponsorship Management
Opportunity scouting, proposal development, negotiation, activation design, on-ground execution, and performance measurement. We protect your brand and maximize every shilling invested.
Social Media Management
Growth is a system, not luck.
Our 3-Phase System: Architectural → Growth → Conversion. Every package is built on this framework.
Starter
Foundation
Contact us
Phase: Architectural + Growth
8 Static Posters/month
4 Reels/month
16 Edited Photos
Caption writing & hashtags
Content calendar
Basic engagement handling
Platform setup & optimization
Most Popular
Growth
Growth
Contact us
Phase: Growth + Conversion
12 Static Posters/month
8 Reels/month
30 Edited Photos
2 Carousel Posts
Conversion-focused captions
Full posting & page management
Comment + basic DM handling
Monthly performance summary
Pro
Performance
Contact us
Phase: Full System
16 Static Posters/month
12 Reels/month
40 Edited Photos
4 Carousel Posts
1 Campaign Concept/month
Structured DM + lead response
Monthly analytics + strategy session
Paid ads guidance included
Enterprise
Full System
Contact us
Phase: Full + Scaling
20+ Posters, 16+ Reels
60+ Edited Photos
On-site production sessions
Multi-platform management
Paid ads management
Dedicated account manager
Weekly performance tracking
Sales-driven DM flows
Available Add-ons
Extra Reels
Extra Posters
On-site Production Shoot
Paid Ads Management
Influencer Campaigns
Story Design & Scheduling
Add-ons are quoted separately based on scope. Contact us to customise your package.
Brand Identity
Your brand is your first impression.
We design brand identities that are strategic, not just beautiful. Every visual decision connects back to your positioning and your audience. Choose the scope that fits where your business is.
BasicContact us
1 revision · Ideal for: new businesses needing a quick, clean logo
1 logo concept delivered in PNG/JPG. Professional, ready to use immediately.
StandardContact us
2 revisions · Ideal for: businesses building a consistent visual presence
2 logo concepts, final logo in all formats (PNG/JPG/PDF), color palette, and font selection.
AdvancedContact us
3 revisions · Ideal for: established businesses ready for a complete brand
3 logo concepts, all file formats, color palette, fonts, basic brand guide, business card, and letterhead design.
Full Brand SystemCustom Scope
Unlimited revisions · Ideal for: brands that need a complete, enterprise-grade identity
Everything in Advanced, plus: full brand guideline document, stationery suite, social media templates, marketing collateral, signage specs, and brand illustrations. Scoped per project.
All packages include: Source files on completion · Commercial usage rights · Final files in all relevant formats. Government and printing costs are not included.
Individual Design Assets
Need a specific design asset?
We produce individual design assets and websites scoped to your exact brief. Tell us what you need — we quote fast and deliver faster.
From live events and PR campaigns to billboard placements, TV spot buys, and brand activations — we execute across every channel, and we monitor every one.
🎪
Event Planning & Management
From product launches to conferences and trade expos — we manage logistics, venue coordination, protocol, stakeholder engagement, branding, and live execution so you can focus on the moment.
SWAFIMA & HF Markets — Full event planning and management for Tanzania's leading financial industry events.
📰
Public Relations
Media relations, press releases, journalist briefings, crisis communication, and reputation management across print, broadcast, and digital media. We shape the narrative before someone else does.
Dar Ceramica Centre — PR for the Geita branch launch: stakeholder invitations, media coverage coordination, and on-ground protocol.
📺
Media Buy & Monitoring
We plan, purchase, and rigorously monitor media placements across every channel — TV spots, radio airtime, outdoor billboards (static and digital), print insertions, and online display. We negotiate directly with stations and vendors, track every flight, and deliver post-campaign performance reports so you know exactly what your budget achieved.
Channels we buy: TV · Radio · Billboards & OOH · Newspapers & Magazines · Digital/Programmatic · Cinema
Media Monitoring included — Clients on our media buy plans receive real-time tracking and clipping reports to verify every placement and measure reach.
🎯
Brand Activations
We put your product directly in the hands of your target audience. Our activation teams design and execute sampling drives, roadshow activations, trade promotions, and experiential campaigns — fully staffed, branded, and reported.
Leading Distillers (U) Limited — On-ground beverage activation for Leading Waragi and Herdsman whisky brands. We designed the activation concept, deployed field teams, managed product sampling and distribution, and handled all on-site branding and logistics.
📡
Media Monitoring — included with every media buy
Every client who runs a media buy through Vela Media gets full monitoring coverage: real-time placement verification, audience reach tracking, share-of-voice reporting, and a post-campaign summary deck. You'll know exactly what aired, when, and how it performed.
Digital Marketing
Every platform. Every audience.
We manage digital presence end-to-end — strategy, content, paid ads, community management, and analytics. Data-driven. Always on.
📊
Social Media Management
Full page management across Facebook, Instagram, TikTok, LinkedIn, and X. Daily content, engagement, and growth strategy.
💸
Paid Advertising
Meta Ads, Google Ads, and TikTok Ads — targeted campaigns built to convert, not just to impress.
✉️
Email & CRM Marketing
Email newsletters, automated sequences, and CRM strategy to nurture leads and retain customers.
🔍
SEO & Content Strategy
Organic search optimization and content planning that builds long-term visibility and authority.
📈
Analytics & Reporting
Monthly performance reports with actionable insights — not vanity metrics, but numbers that drive decisions.
Our Clients
Brands that trust us.
Mika Meats Limited
Walrus Wall Putty
Dar Ceramica Centre
Mikalile Trading
SWAFIMA
HF Markets
TANROADS
Times Majira
KWM Motors
Tamulaini Meat & More
Kila Kona
First Investment Limited
Nextes Limited
STEAM Generation
Elimu Tech NGO
Kinondoni Municipal
VELA
Ready to light it up?
Whether you need a full marketing strategy, a brand identity, a one-month social media campaign, or a national influencer push — let's talk.
From concept to broadcast — Vela Studio is Tanzania's full-house production and media company. TVCs, documentaries, podcasts, social media content, product photography and professional equipment rental.
Television CommercialsCorporate FilmsPodcast ProductionSocial Media ContentProduct PhotographyEvent CoverageDocumentary FilmsPost-Production & EditingEquipment RentalBrand StorytellingTelevision CommercialsCorporate FilmsPodcast ProductionSocial Media ContentProduct PhotographyEvent CoverageDocumentary FilmsPost-Production & EditingEquipment RentalBrand Storytelling
What we do
Every format. Every platform.
We are a full house — meaning we handle everything from creative concept and scripting through to final delivery and broadcast. No handoffs, no gaps, no compromises.
01
Television Commercials
High-impact TVC production from concept development and scripting through to broadcast-ready final cut. We have delivered TVCs for food brands, construction materials, and retail.
ConceptScriptShootEditBroadcast
02
Corporate Films & Documentaries
Institutional films, company profiles, impact documentaries, and event recap films that communicate credibility and build lasting brand legacy.
CorporateDocumentaryInstitutional
03
Podcast Production
Full podcast setup, recording, audio engineering, and post-production. Studio-quality sound, video recording for video podcasts, and episode editing.
AudioVideo PodcastEngineering
04
Event Coverage
Professional event photography and videography — product launches, corporate events, branch openings, and institutional programmes. Full recap films and highlight reels.
PhotographyVideographyRecap Film
05
Product & Brand Photography
Commercial product photography, lifestyle shoots, corporate portraiture — all delivered high resolution and professionally retouched for packaging, digital, and print.
ProductCorporateLifestyle
06
Equipment Rental
Professional-grade Canon, Godox, Hollyland, and Rode equipment available for daily and multi-day hire. Full kits or individual items. Transparent daily rates.
Daily HireCameraLightingAudio
Selected work
Stories we've brought to life.
From food brands to government institutions — our productions have reached Tanzanian screens, airwaves, and feeds.
Mika Meats TVC
TVC — Food Processing & Retail
Mika Meats Limited — Brand TVC
Full television commercial production for Mika Meats Limited — from concept and scripting through to broadcast-ready final cut. Brand positioning for Tanzania's food processing and retail market.
Walrus Wall Putty BTS
TVC BTS — Building Materials
Walrus Wall Putty — Behind the Scenes
Behind-the-scenes from the Walrus Wall Putty TVC for Dongbo Building Material Company. The campaign contributed to revenue growth and increased market visibility.
ForexSPV Video Ad
Video Ad — Financial Services
ForexSPV — Video Ad
Short-form video advertisement produced for ForexSPV — concept, shoot, and edit for digital and social campaigns.
ForexSPV Video Ad
Video Ad — Financial Services
ForexSPV — Video Ad
A second video advertisement in the ForexSPV series — built for high-impact delivery across paid and organic channels.
ForexSPV Podcast
Podcast Production — Client
ForexSPV — Podcast
Full video podcast production for ForexSPV — studio setup, multi-camera recording, audio engineering, and colour-graded post.
Link coming soon
Podcast Production — Client
HF Markets — Podcast
Podcast production for HF Markets. Episode link to be added.
Link coming soon
Podcast — Vela Original
Vela Podcast
Our own podcast series — links coming soon.
Event Coverage
Event Coverage — Corporate / Institutional
Corporate Event Coverage
Professional event coverage delivering full recap films, highlight reels, and documentation for corporate launches, institutional events, and brand activations across Tanzania.
Dar Ceramica Centre Branch Launch — Geita
Full event coverage, store branding implementation, and highlight film for the Geita branch launch.
Event Coverage — Retail Launch
Dar Ceramica Centre — Geita Launch
Branch launch event coverage and branding documentation for Dar Ceramica Centre's expansion into Geita region.
Product Photography
Images that sell. Crafted with light.
Commercial product photography for retail brands, packaging, and digital campaigns — from furniture to food.
DeliveryHigh resolution, retouched, print & digital ready
Turnaround48–72 hours standard · Rush available
How we work
From brief to broadcast.
01
Brief & Discovery
We understand your brand, audience, and objective before a single camera is switched on.
02
Concept & Script
Creative direction, storyboarding, and scripting — aligned to your message and market.
03
Production
Professional shoot with our in-house Canon, Godox, and Rode equipment kit.
04
Post-Production
Edit, color grade, sound finishing, motion graphics — full post under one roof.
05
Delivery
Final assets delivered in broadcast, digital, and social formats — ready for every platform.
Production Packages
Structured scope. Crafted to your brief.
Every package includes full equipment, crew, editing, and delivery. Pricing is scoped to your brief — contact us for a tailored quote. Government and location fees are quoted separately.
Includes photographer, lighting, full editing · 3–5 day delivery
→25–50 professionally edited photos
→3–5 team/group photos
→Individual portraits (up to 20 staff)
→Web + high-resolution versions
Best for: Company profiles, websites, LinkedIn, PR
Photography
Product Photoshoot
Studio or custom setup · props/styling · full editing
→25 professionally edited product images
→2–3 angles per product
→Clean background + styled shots
→Web + high-resolution versions
Best for: E-commerce, social media, catalogues
Events
Events Coverage
Videographer + photographer + crew · full event coverage
→50+ edited event photos + photo album
→1 highlight video (1–2 minutes)
→Same-day photo preview (optional)
→Raw footage available on request
Best for: Corporate events, launches, conferences
Live Streaming
Live Streaming
2–3 camera setup · live switching · internet setup
→Full multi-camera live stream execution
→Live camera switching
→Clean audio output
→Full recorded session delivered within 48hrs
Best for: Conferences, announcements, online events
Podcast
Podcast Production
/ session
Audio + optional video · 2–4 day delivery
→1 full episode (audio or video)
→Clean edited version (noise reduction, cuts)
→2–3 short clips for social media
→MP3/WAV + video file (if applicable)
Best for: Thought leadership, brand storytelling
Social Video
Social Media Video
/ shoot day
Videographer + equipment + editing · 2–3 day delivery
→5–10 short-form videos (15–60 seconds)
→Edited for Instagram, TikTok, YouTube
→Basic captions/text overlays
Best for: Content marketing, social media growth
Commercial
Commercial Video
Director · full crew · equipment · post-production
→1 final commercial (30–60 seconds)
→1 shorter cut (15–30 seconds)
→Colour grading + sound design
→TV + social media ready formats
Best for: Advertisements, brand campaigns, TVCs
Music Video
Music Video
Director · crew · equipment · talent · editing
→1 full music video
→1 teaser clip (15–30 seconds)
→Colour grading + basic VFX
→Delivered in HD formats
Best for: Artists, music brands, entertainment
Documentary
Film & Documentary
Director · full crew · travel · editing
→1 full documentary (5–15 minutes)
→1 trailer (30–60 seconds)
→Structured storytelling edit
→Subtitles if required
Best for: Institutions, NGOs, corporate storytelling
Optional Add-ons
Extra Edited PhotosExtra Short Video EditExtra Shoot DayDrone CoverageExpress Delivery (24hr)Makeup & StylingTalent / ModelsScriptwriting & Concept DevelopmentAdvanced Colour Grading & VFXSocial Media Cut-downsSubtitles & CaptionsLocation / Studio Rental
All packages are scoped to your production brief. Contact us for a tailored quote — government fees, location costs, and travel billed separately where applicable. Advance payment required before production begins.
Production Arsenal & Rental
Every tool for every production.
We invest in professional-grade equipment that delivers broadcast-quality results across photography, TVC, documentary, podcast, and event production. Everything is maintained to the highest standard — and most of it is available for daily hire.
📷 Photography📺 TVC & Commercial🎬 Film & Documentary🎙 Podcast & Audio🎪 Events & Live
📷
Cameras & Monitoring
Canon EOS R8×2
Sony FX3 Cinema Camera×1
Atomos Ninja V Monitor×1
🔭
Lenses
Canon RF 15–30mm f/4.5–6.3 IS STM×1
Canon RF 24–70mm f/2.8L IS USM×1
Canon RF 50mm f/1.8 STM×1
Canon RF 85mm f/2 Macro IS STM×1
Canon RF 100–400mm f/5.6–8 IS USM×1
Sony FE 24–70mm f/2.8 GM II×1
Sony FE 35mm f/1.4 GM×1
Sony FE 85mm f/1.8×1
🚁
Stabilization, Drone & Tripods
DJI Mini 4 Pro Drone×1
DJI RS 4 Gimbal Stabilizer×1
DJI Osmo Mobile 6 Phone Gimbal×1
Manfrotto Video Tripod, Fluid Head×2
Ulanzi / SmallRig iPhone Tripod×4
💡
Lighting — LED, RGB & Flash
Godox SL60IID LED Light×2
Godox SL150III LED Light×1
Godox TL60 RGB Tube Light×4
ZSYB RGB Film Light, Y-Series×2
Neewer / Godox Ring Light 18"×3
Godox V850III Speedlight Flash×1
🔆
Light Shaping & Grip
Godox Softbox 80 / 95cm×2
Godox Parabolic Softbox×1
Lantern Softbox×1
5-in-1 Reflector×2
C-Stand×3
Heavy-Duty Light Stand×3
🎙
Audio
Shure MV7 Podcast Mic×4
Rode PodMic×4
Rode Wireless PRO Lavalier Kit×1
Rode NTG5 Shotgun Mic×1
Boom Pole×1
Desk Microphone Arms×4
Studio Headphones×4
XLR Cables×6
Hollyland LARK M2S Wireless Lavalier×1
RodeCaster Video Mixer / Recorder×1
🎬
Studio, Backdrops & Teleprompting
Backdrop Stand System×1
White Backdrop×1
Black Backdrop×1
Grey Backdrop×1
Green Screen Backdrop×1
Acoustic Foam / Sound Panels1 set
Product Photography Light Box×1
Product Shooting Table×1
Teleprompter, Camera×1
Teleprompter, iPad / Phone×1
🔋
Power, Storage & Media
Canon LP-E17 Batteries×4
Canon LP-E17 Charger×1
Sony NP-FZ100 Batteries×4
SanDisk Extreme Pro SD 256GB×6
CFexpress Type A, FX3×2
Samsung T7 / T9 SSD 2TB×4
External Hard Drive 8TB×2
UPS Backup Power×2
Extension Reels×2
Cable Organizers1 set
Most gear is available for daily hire — minimum 1-day, with multi-day and full-kit bundle discounts on request (client cares for equipment during hire). Need a specific kit or crew setup? We build packages to your brief, budget, and timeline. Booking: +255 682 199 639 · info@velaafrica.com
From a polished business website to a fully integrated ERP — we design, build and deploy software that scales with African organisations. Every project owned end-to-end by one team.
Websites ·E-Commerce ·ERP Systems ·Vehicle Tracking ·Trading Platforms ·AI Integrations ·Mobile Apps ·Corporate Portals ·Fleet Systems ·Custom Dashboards ·Websites ·E-Commerce ·ERP Systems ·Vehicle Tracking ·Trading Platforms ·AI Integrations ·Mobile Apps ·Corporate Portals ·Fleet Systems ·Custom Dashboards ·
What We Build
Every Type of System. Built to Your Specification.
No templates. No off-the-shelf. Every project is scoped, architected and priced individually.
01 — Enterprise Resource Planning
ERP Systems Development & Installation
Full-cycle enterprise resource planning — finance, procurement, HR, inventory and reporting in one unified platform. Built from scratch or configured to your exact workflows, then installed and trained on-site.
Fast, mobile-first websites and portals — from a brochure site to a multi-language corporate portal with CMS integration and SEO built in.
Brochure SitesCMSMulti-languageSEO-ready
03 — Commerce
E-Commerce & Online Stores
Full-featured stores with product management, mobile payments, order tracking and inventory — built for East African consumers and payment gateways.
Product CatalogueMobile MoneyOrder Mgmt
04 — Trading
Trading & Financial Platforms
Custom trading platforms, commodity marketplaces and financial management systems — real-time data, multi-party workflows and secure transactions.
Commodity TradingMarketplaceReal-time
05 — Fleet
Vehicle Tracking System
Real-time GPS fleet management with live dashboards, geofencing, driver scoring and fuel analytics for transport operators and logistics companies.
Live GPSGeofencingDriver ScoringMobile App
06 — AI
AI Integrations for Enterprise
Embed intelligence into your existing systems — predictive analytics, document automation, smart reporting and custom AI models built on your data.
Predictive AnalyticsDoc AICustom Models
07 — Mobile
Mobile Applications
Native and cross-platform iOS & Android apps for field teams, customers and internal operations — offline-capable and low-bandwidth optimised.
iOS & AndroidOffline-firstField Ops
08 — Custom Systems & API Integrations
Custom Software & Integrations
If it doesn't fit a category, we still build it. Internal tools, government integrations, bespoke dashboards, automation workflows, legacy migrations — scoped and delivered to specification.
Interactive previews of the kinds of interfaces we design and engineer.
Finance Module — Dashboard
Overview
Reports
Settings
ERP Dashboard
Finance modules, KPI cards, bar & line charts, sidebar navigation
Fleet Tracking
Live map, vehicle list, status indicators, real-time pings
E-Commerce Store
Hero banner, product grid, navigation, cart icons
How We Work
From Brief to Live in Production
Milestone-driven, fixed-scope, transparent pricing — no surprises at any stage.
1
Discovery
Map your workflows, users and goals. Return with a clear, fixed-price scope.
2
Design
UI prototypes and architecture reviewed before any code is written.
3
Build
Agile sprints with regular milestone demos. You see progress throughout.
4
Test & UAT
Rigorous QA and user acceptance testing before any go-live date is set.
5
Training
On-site staff training and documentation for your IT administrators.
6
Launch & Support
Managed deployment with SLA-backed ongoing support and updates.
Why Vela Systems
"We don't deliver code. We deliver working software your team actually uses."
Most software projects fail not because of bad code, but because of poor scoping, disconnected teams, and no post-launch support. Vela Systems stays involved from the first conversation to long after go-live.
As part of Vela Africa Group, our systems are informed by real advisory, analytics and operational expertise — so what we build reflects how African businesses actually work, not how foreign vendors assume they do.
8+Types of systems delivered
1Team, full accountability
LocalBased in Dar es Salaam
24/7Post-launch SLA support
Our Commitments
Fixed Scope, Fixed Price
Every project starts with a written scope. You know what you're getting and what it costs before a single line of code is written.
Built for African Infrastructure
Offline-first design, low-bandwidth optimisation, and local payment gateway integration are standard — not extras.
One Team, End to End
No outsourcing. The same team that scopes your project builds, installs and supports it after go-live.
AI-Ready by Design
All systems are architected to integrate AI — whether now or when your organisation is ready to take that step.
Group-Backed Ecosystem
Vela Systems draws on advisory, analytics and logistics expertise from across Vela Africa Group — your platform grows with the business.
Industries We Serve
Software for Every Sector
Sector-specific workflows, compliance requirements and reporting logic built in from day one.
Transport & Logistics
Financial Services
Real Estate & Construction
Retail & FMCG
Healthcare
Government & Public Sector
Oil, Gas & Energy
Trading & Commodities
Education & Training
Hospitality & Tourism
Agriculture & Agribusiness
NGOs & Foundations
// let's build something
Tell Us What You Need. We'll Build It.
Whether you need a simple business website or a fully integrated enterprise platform — tell us what you need and we'll come back with a clear scope and timeline within 48 hours.
